Property Marketing Plan

Campaign Goals

The primary objective of the marketing campaign is to find a buyer for your home. The criteria for meeting this objective include the following:

  • Selling your home at or above market value

  • Achieving the sale within your preferences for timing

Audience

The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.

Positioning

The message's positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against others, which is why we want your home to stand out from the competing houses.

Developing the postioning requires three steps: assessing the home's condition and highlight features compared to other similar homes for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.

Example: Rare $1,000,000 remodeled Sandy Hill home in Top School District

Calls to Action

Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home's campaign:

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Schedule a Tour

Viewers can schedula a specific day and time to tour your home. This indicates a serious buyer. A variation of this call to action is "See this Home"

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Ask a Question

Viewers can fill out a form, message, text, or call my phone number to as a out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.

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Learn More

Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates an interested buyer who is typcially doing a bit of comparison shopping. Their next step would be to schedule a tour to see the home.

Metrics

We utilize performance - based marketing practices to monitor and improve results as our campaigns are implemented. Teh measurements (metrics) may be tracked during this campaign.

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Number of Listing Ads Viewed

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Number of Landing Page Views

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Number of Listing Inquiries

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Number of Showings

Marketing

Our full - service marketing may include the following creative to use in our marketin gcampaign for your home:

  • Professional Photography

  • Full Property Tour Video

  • Highlight - Feature Social

  • Marketing Narratives Written for Landing Pages, MLS

  • Featured Property Landing Page

  • Facebook Creative

  • Instagram Creative

  • Youtube Creative

  • Mobile -Friendly

  • Syndicated Websites

Distribution

Your Home may be marketed on the following platforms

Schedule

Depending on the circumstances and available creative, the following table reflects a SAMPLE Promotional Schedule that may be used to find a buyer for your home

Want to List Your House Now?

Don Goertz

Hi There, My name is Don Goertz.

So glad you stopped by.

When I'm not helping my clients buy or sell homes, you will usually find me enjoying our rooftop garden, going to the movies with Sonya or catching an Abbotsford Canuck game.

The sale of your home is important to me. There are memories you have created and relationships that have been built. The need to be considered when you decide to sell and I would be honored to help you walk through that process.

  • Royal LePage Little Oak Realty Serving Abbotsford, Mission and the Fraser Valley

  • off 604-859-2341

  • dir 604-807-4442

Royal LePage Little Oak Realty

#9-2630 Bopurquin Cres, W


Abbotsford, BC


V2S 5N7


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Contact

Phone: 604-807-4442


Office # 604-859-2341

[email protected]

Office Hours

Monday - Friday 9:00 to 5:00 or by Appointment

Each office Independently Owned and Operated